Typeface vs font how to#

It may or may not be a part of your corporate logo, but it should be a part of the company. Your heading font should be the foremost concern, as it will be representing your business everywhere you go. Never, and we repeat, never rely on one font as a saving grace. But, if you anticipate the ways that you'll be using your font, then save yourself some grief in the long run. What does it look like when it's outlined?Ĭhances are that you'll be using any font you choose for a company a lot, and having no design skills themselves, they'll demand things that you just can't make work. If you're designing a lot of things for a company, we suggest choosing three fonts for different purposes, though I'll touch on that in a minute.įor now, we want you to think about where this font is going to show up, and how it will look.Ĭan it be written on a curve without looking terrible?ĭoes it look good over an image, or under one? But, often (and more often than not), when it's used for a different purpose - a tagline, motto, subheading, or even for body text, it will end up looking rather out of place. The versatility of any font is another thing you'll want to consider when designing text-based graphics.Ī lot of the time, a font will look just perfect when it displays the company name, a single word, or a phrase. If you're doing a pamphlet or logo design for a funeral home, perhaps a more traditional, less fun font would be better. If you're selling crayons, then you'll want a fun, happy font. What you think looks good might not fly with the client, so it's always good to think about what the function of the design will be. If you're designing something for someone else, then you need to be thinking about them, and their target audience.

You could have guessed that, sure, but it's still good to know. It's nothing especially surprising - curly fonts, and those that look like they've been written by children connote happiness thicker fonts are more assertive serif fonts are traditional and bland, but sans serif fonts are modern and clean. There've been studies conducted that have asked people to give a word as a reactionary description when they've been shown fonts.

We're delving deeper into the proverbial rabbit hole, here, and I'd like to take a quick second to share some interesting information.

More than you can shake a stick at - and they all do something a little bit different for us.įonts are in abundance these days, and if you know where to look, you can snag thousands of them for free. There're big ones, small ones, fat ones, thin ones, slanty ones and curly ones, serif and sans serif. They do so much more than simply display text. What do I mean by that? Well, keep reading, and you'll find out.īack in the old days, fonts were scarce, difficult to get hold of, and unless the one you wanted came preprogrammed into a text editor, you were pretty much stuck.īut, now, we're not. This is, in fact, the post you've been looking for, and below, we'll be running through the simple steps to design that you can follow to help you filter the right fonts for all your graphic material. If you're a graphic designer, then you know what I'm talking about before I even say how much of a slog it is to nail down the right font for your designs.Īnd, if you're reading this, then you're also looking for some advice to perhaps 'ease' your journey to aesthetic perfection.

Typeface vs font how to#

How to choose the right typeface for your graphic design?